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  • Daum Communications-2Q13 preview: Search ad sales growth rate on the rise

    ▶ We maintain BUY on Daum with a TP of W107,000, which equates to 16.0x 12MF PE (EPS W6,569) on the following. 1) 2013F search ... levels with Overture. RPS improved due to increasing long-tail keyword sales and a higher click through rate (CTR). Daum also expanded ...

    The Korea Economic Daily | 2013.07.10 13:56