한국경제

"읽히는 영업보고서(annual report)를 만들자" 미국 기업들이 쉬운 영업보고서 만들기에 나섰다. 소프트웨어업체인 매크로미디어는 지난해 영업보고서를 소설책처럼 만들 었다. 기업의 과거 현재 미래를 소설형식을 빌려 기술한 것. 내용뿐 아니라 표지도 영락없는 소설책이다. 다양한 칼라로 표지를 꾸몄다. 제목도 튄다. 영업보고서가 아니라 "충격적인 진실이야기(shocking true story)". 미국 ABC방송은 "단숨에 끝까지 ...

한국경제 | 1997.12.26 00:00

A man walked into the police station to report that his wife was missing. The sergeant began writing up the report. "How tall is she?" "About so high." "How much does she weigh?" "About average, I guess." "Color of eyes?" "I would say they were neutral." ...

한국경제 | 1997.12.10 00:00

During an American senatorial contest many years ago, a naive candidate was being maligned badly. A voter wired him thus : "A report receiving wide circulation here that your children have not been baptized. Telegraph denial immediately." The reply came back : ...

한국경제 | 1997.12.03 00:00

... actress of gentility. Befoer proposing matrimony he had a private investigation agency check on her background. The investigator''s report said the actress had an unblemilshed past, a spotless reputation. The only shadown, added the report, "is that currenly she is often ...

한국경제 | 1997.11.24 00:00

... 방문해 보라. 대학입학에 관한 일반정보는 미 대학협회가 운영하는 College Board online(http://www.collegeboard.org)이 쓸만하다. 그리고 1급 주간지인 US News & World Report의 연례 조사 내용이 나오는 US News online을 훑는것도 큰 도움이 될 것이다. 덮어 놓고 갔다가 낭패 보는 일도 말을 안해서 그렇지 꽤나 많은 것이 현실인데 Critical Comparisons of American ...

한국경제 | 1997.11.13 00:00

A two-men exploration team had returned from a two-year exploration of the upper Amazon. "Tell us, sir," asked a reporter of the first explorer, "what made you go?" "I had to go," he replied. "I had to test my mettle, to meet the unknown, to fac...

한국경제 | 1997.11.12 00:00

Reporter : "Say, coach, I heard up in the press box that you keep a chaplain on the bench to pray for your soccer team. Would you introduce me to him?" Coach : "I''m glad to. Which one would you like to meet, the offensive, or the defensive chap-...

한국경제 | 1997.11.06 00:00

종합상사에 경영진과 직원들간의 거리를 좁히는 정례 모임이 잇따라 생기고 있다. 효성물산은 최근 JUMP(Join Up Mutual Partnership)라는 모임을 만들었다. 이 모임은 백영배 사장 등 최고경영진과 사원대표들이 모여 진솔한 대화를 통해 회사의 현안과 사업방향을 폭넓게 협의하는등 상하간 커뮤니케이션을 활성화하기 위해 마련된 것이다. 점프그룹은 부장 과장등으로 구성된 10명의 1그룹과 대리이하 사원 10명 으로 구성된 ...

한국경제 | 1997.10.12 00:00

Some reporters were at the Honolulu Press Club bar when the phone rang. The bartender announced it was long distance form New York City, and the caller would speak to anyone. One man took the phone, listened, then laughed uproariously and passed...

한국경제 | 1997.10.10 00:00

When India was under British colonial rule, and English infantry outfit was on a security mission at a rugged pass. Off in the distance the colonel saw a huge cloud of dust. He sent his most trusted noncom to the crest of a hill to investigate. T...

한국경제 | 1997.10.01 00:00